Dual Channel Marketing / Summaries, Notes / ID: 127245

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ID number:127245

Author: Anonymous author (1)

Evaluation:

Published: 01.12.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Dual channel marketing occurs when firms sell virtually the same products and /or services to both consumers and businesses.
Dual marketing channel arise for several reasons.
*a product is the first sold in the business market and then is adapted to the consumer market
*As sales grow, economies-of scale can be created.
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