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ID number:485346
Author:
Evaluation:
Published: 26.10.2009.
Language: English
Level: College/University
Literature: 4 units
References: Used
Table of contents
Nr. Chapter  Page.
Introduction   
II  Discussion of the Industry   
A.  Overview of Sales Trends   
B.  Leading Firms   
C.  Target Markets Served   
D.  Marketing Mix Strategies   
E.  Strengths and Weaknesses   
F.  Two potential Unfulfilled Opportunities That a Small Firm Capitalize Upon   
III  Discussion of a Website by One Leading Firm in the Industry   
A.  Marketing Goals for This Site   
B.  How Well Firm is Achieving Them   
IV  Description of My Firm’s Line of Business   
A.  Company’s Market Niche   
B.  Overall Goals   
C.  Positioning Strategy   
D.  Specific Target Markets Sough   
E.  Proposed Marketing Strategy   
F.  Differential Advantages   
G.  Threats/Risks My Company Might Face   
Ethical and International Considerations Involved in Setting Up My Firm   
VI  Bibliography   
Extract

I Introduction
In the first part of this paper I will be looking at the foods and nonalcoholic beverage industry. I will be discussing sales trends, leading firms, marketing strategies, target market groups, and these industries strengths and weaknesses. In the second part of the paper I will look at one of the leading firm’s webpage and discuss its goals, how and if they are achieved. In the third part of paper I will describe what would be my companies marketing strategy, niche, target market groups, etc. if I were to own one.
II Discussion of the Industry
A.Overview of Sales Trends
The food and nonalcoholic beverage industry have, is and always will be one of the most popular and one of the most demanded. However, consumer preferences of food and beverages are constantly changing and it is this industry’s challenge to keep up with them. Many companies try to expand their businesses to some of the biggest developing overseas countries, such as China, India and Russia.
The companies have to keep up with consumer preferences. The trends are always changing; however, nowadays there are few that stand out. For example, people are getting more concerned with what they eat and how it affects their health, therefore, the demand for healthier foods with reduced fat, sodium and sugar content has increased.…

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