Add Papers Marked0
Paper checked off!

Marked works


Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library

Great deal: today with a discount!

Regular price:
2 159 Ft
You save:
322 Ft
Discounted price*:
1 836 Ft
Add to Wish List
ID number:982891
Published: 19.01.2010.
Language: English
Level: College/University
Literature: 18 units
References: Not used
Table of contents
Nr. Chapter  Page.
  Table of Contents    ii
  Table of Figures    iv
1.  Executive Summary    1
2.  Company    2
2.1.  Historical Development and Operations    3
2.2.  Structure and International Development (4 P's)    5
2.2.1.  Product    6
2.2.2.  Price    7
2.2.3.  Promotion and Communication    7
2.2.4.  Place and Distribution    8
2.3.  Conclusion    9
3.  Foreign Country    9
3.1.  Historical Highlights    9
3.2.  Economic Overview    11
3.3.  Demographic Situation    14
3.4.  Social and Cultural Analysis    16
3.4.1.  Social Trends in Latvia    16
3.4.2.  Consumer Behavior Trends in Latvia    19
4.  Management Issues    20
4.1.  Cultural Adjustments    20
4.2.  Structural Adjustments    22
4.3.  Operational Adjustments    23
5.  Conclusion    25
  Appendices    26
1.  Product Images    26
  Bibliography    27

In the chapter of Management Issues operational, cultural, operational adjustments and the importance of finding the right distributor in Latvia is discussed. The distributor has to explain the difference between authentic the Forge de Laguiole knifes and Laguiole knifes that are produced in India or other French factories. As producing costs are higher in France and knifes are hand made from high quality materials the seller has to explain this to the potential customers and also has to be responsible for promoting this product in Latvia. Because the luxury market is different than any other market, in this market products are not made to meet customers’ needs, but to create customers’ needs or to allow the customer to achieve a personal goal by accessing that product.
The Laguiole knife has became more than a simple pocket-knife; it became a symbol belonging to upper-class people and also an ethnic and success symbol for a region where the economy was decreasing. Also in Latvia there are a significant number of people who affords expensive luxury products. In this region people like to buy things in this way showing that they belong to a certain group or social class. So the Forge de Laguiole should focus on this market segment.
The Forge de Laguiole was founded in 1987 at the conclusion of a passionate campaign to reintroduce the crafting of authentic Laguiole knifes to the town of Laguiole. Since the Forge’s opening in 1987 every step of manufacturer has returned to the town where the knifes originated so this patented brand guarantees the origin, authenticity and high quality. Logo is exclusive and assures that each knife is manufactured by “Forge de Laguiole”.
The main issue for the company is that the Laguiole Knife is not a protected brand so everybody, everywhere in the world could produce and sell a Laguiole Knife without any judicial proceeding risk. …

Author's comment
Work pack:
GREAT DEAL buying in a pack your savings −901 Ft
Work pack Nr. 1117481
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

{Your name} suggests you to check out this eKönyvtár paper on „International Business Analysis. Company in Latvia”.

Link to paper:


Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?


Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtá it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register