Competitiveness of Company "Volvo" / ID: 868299

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ID number:868299

Author: Inese (4)

Evaluation:

Published: 30.06.2011.

Language: English

Level: College/University

Literature: 15 units

References: Not used

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Table of contents

Nr.	Chapter	Page.
	Basic description of the company
	Business area
	Structure
	Description of Strategy
	Success of the comapny, 3D view
	Objectives and goals of Volvo evaluated by SMART
	Objectives and goals of company
	Evaluate them from the view of SMART principle
	Key stakeholders
	Competitors of company (products &resources)
	Key bad and good competitors,marketing mix
	Bad and good competitors
	Marketing mix
	Competitive rules of the market
	Competitive relation (co-opetition)
	Competitive space, links and strings
	Competitive environment
	Customers and key segments
	Influence by crisi
	On industry. Automotive industry crisis of 2008–2010
	Sweden
	Most important trends in a car industry
	What couldbe improved in competitive strategy of Volvo cars

Extract

VOLVO was founded in 1927 by Assar Gabrielsson and Gustaf Larson. Company is one of the worlds leading manufacturer of heavy commercial vehicles and diesel engines VOLVO is the first company who focused on safety issues in their production. VOLVO also offers solution in financing, leasing, insurance and services as well as transport systems.
The Volvo Group is one of the world's leading providers of commercial transport solutions, providing such products as trucks, buses, construction equipment, engines and drive systems for boats and industrial applications, as well as aircraft engine components. The Volvo Group also offers financial solutions and an increasing share of other services to its customers.
The Volvo Car Corporation is one of the car industry’s strongest brands, with a long and proud history of world-leading innovations. Founded in Gothenburg, Sweden, by Gustaf Larson and Assar Gabrielsson, the first car left the factory on 14 April, 1927. It was called ÖV4 (Jakob).
Business area
1. Volvo trucks
2. MACK
3. Renault trucks
4. Volvo buses
5. Volvo construction equipment
6. Volvo penta
7. Volvo aero
Largest business unit
1. Volvo 3P
2. Volvo IT
3. Volvo Power Train.…

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Competitiveness of Company "Volvo"
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Competitiveness of Company "Volvo"