Strategic Planning. www.Amazone.com

Background
Key Strategic Decisions (2004 – 2006)
Unique Resources & Strategic Capabilities
VRIO framwork (Barney, 2002)
Core Weakness
Porter’s Five forces
Conclusion

COMPANY BACKGROUND
Founded in1994 by Jeff Bezos
On-line Bookstore
Headquarter in Seattle, Washington
Varieties of products
Expand internationally
MISSION STATEMENT
“To be earth's most customer
centric company”

“To build a place where people can come to find and discover anything they might want to buy online”

KEY STRATEGIC DECISIONS
2004
Acquired Joyo.com
Launch A9.com (search engine)
“Beauty & Jewellery” categories
Provide the lowest price
KEY STRATEGIC DECISIONS CON’T
2004
Promotion
Modifying International Operations (UK, Germany, Japan and Canada)
Long term Strategic alliance (HBOS)
2005
Focus on long-term perspectives & customer orientated
Huge investment in Technology
Acquired BookSurge & MobiPocket
Amazon Pages & Amazon Upgrade

UNIQUE RESOURCES
Physical
Amazon.comwebsite
Call/ distribution centers
Warehouse
Technology
Computer & different websites etc

Internal non-material
A9; S3; Alexa Top Site Web Service;
Amazon Connect,BookSurge & MobiPocket
UNIQUE RESOURCES CON’T
External non-material
HBOS (Strategic Alliance)

Individual human resources
Jeff Bezos– CEO
David Tennenhouse – CEO for A9.com
Werner Vogels – CIO
Gemmologists& other jewellery experts

Collective human resources
“Two-pizza teams”.…