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ID number:729213
Author:
Evaluation:
Published: 15.07.2009.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Introduction
Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
Activities and functions
Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these.
Marketing research and analysis
Traditionally, marketing analysis was structured into three areas:
Customer analysis,
Company analysis,
Competitor analysis

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