Fresh Goat's Milk Cheese "Labrīt" / ID: 512550

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ID number:512550

Author: Lolita (5)

Evaluation:

Published: 05.05.2009.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Background information
Fresh goat’s milk cheese in canola oil, with garlic
Fat content in the dry matter – 45%
Weight – 105g; 250g
Each piece of cheese weights 11g
All ingredients are natural and gained in Latvian farms
Pieces of cheese are filled in glass jars and covered up manually
Farm keeps Alpine goats

Promotion
Homepage formation
E-commerce
Excursions in farms
Cooperation with most popular restaurants, hotels and other feeding services in Europe
Degustations in malls

Gift which comes with product – brochure with recipes
To sponsor TV cooking shows
Advertisements in magazines
Product name stays the same, but translated in language of target country
Design of product stays the same…

Author's comment

Work pack:

GREAT DEAL buying in a pack ➞ your savings −1 361 Ft

Fresh Goat's Milk Cheese "Labrīt"
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Introduction of Idea about Fundamental Marketing Concept
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Work pack Nr. 1132198

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Marketing, Advertising

Fresh Goat's Milk Cheese "Labrīt"