Direct Marketing and Telemarketing Basics / ID: 466842

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Author: Dāvids (1)

Evaluation:

Published: 27.03.2021.

Language: English

Level: College/University

Literature: 5 units

References: Not used

Time period viewed: 2012.g. - 2013.g.

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Table of contents

Nr.	Chapter	Page.
	Definitions
	Key Features
	Forms of Direct Marketing
	Benefits of Direct Marketing (For Buyers/Sellers)
	Benefits of Telemarketing (method) (For Buyers/Sellers)
	Customer Databases and Direct Marketing
	Limitations
	Negative Perceptions and Criticism
	Interesting Facts

Extract

Interesting Facts
Michael Dell (founder and CEO of Dell, Inc. (PC) began selling computers from his dorm room, (direct marketing) and the rest is history.
41st richest person in the world (Forbes, 2012)

Conclusion
Direct marketing messages emphasize a focus on the customer, data, and accountability.
Telemarketing can be an easy and effective way to increase your profits and promote your product or service, HOWEVER, telemarketing may have a negative image that could damage your business' reputation - if carried out poorly
…

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Business and Law

Marketing, Advertising

Direct Marketing and Telemarketing Basics

466842