Sex in Advertising / Essays / Public Relations / ID: 199688

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ID number:199688

Author: Anonymous author (1)

Evaluation:

Published: 01.12.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

The use of sex in advertising has become a major selling
method in the society we live in today. It began sixty years ago
when a beautiful young woman introduced the first windproof lighter
and a new wave of advertising emerged - The Pinup Girl. She
advertised everything from lighters to laundry soap. She even
recruited for the U.S. armed forces (Parade Magazine; pg 6).
Sexuality in advertising is now a major area of ethical concern,
though surprisingly little is known about its effects or the norms for
it's use (Baltimore Sun; pg. 1G). Advertisers use of sex appeals
has grown and b…

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Essays

Humanities

Public Relations

Sex in Advertising