Global Market Analysis: Krispy Kreme in Hong... / ID: 426517

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ID number:426517

Author: Anonymous author (15)

Evaluation:

Published: 01.12.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Company History
Krispy Kreme was established in 1937 by Vernon Rudolph who left the family business, taking with him a 1936 Pontiac, $200 in cash, a doughnut making machine and the secret yeast raised doughnut recipe. Rudolph opened the first Krispy Kreme doughnut shop in Winston- Salem, North Carolina. Rudolph took on two new partners and rented a building for $25 across from Salem College. With no money to buy ingredients, Rudolph promised a local grocer to lend him the ingredients and repaid the loan as doughnuts were sold. …

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Global Market Analysis: Krispy Kreme in Hong Kong