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ID number:801172
Evaluation:
Published: 04.05.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

<Tab/>All across North America, sports are being treated like cattle. It is very hard to think of a sports team or event that hasn't been branded by some major corporation. Facilities, events, teams and players are all used by corporations to get their name out there and market themselves to the public. Think about it, the Eagles new stadium isn't even in use yet, but they already have a corporate sponsor that has naming right on the stadium, Lincoln Financial Field. Branding goes even deeper than that. Every aspect of sport has some connection to corporate business worl…

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