Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library
FAQ
 

Great deal: today with a discount!

Regular price:
404 Ft
You save:
61 Ft
Discounted price*:
343 Ft
Purchase
Add to Wish List
ID number:648343
Author:
Evaluation:
Published: 15.11.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Marketing- promoting and selling of products or services.
The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy.
Exercise: Marketers have to identify or anticipate a customer need; develop product or service that meets that need better than any competing products or services; persuade target customers to try the product or service; and in the long term modify it to satisfy changes in consumer needs or market conditions. Marketers can design particular features, attractive packaging, and effective advertising, that will influence consumer’s wants. Marketing thus combines market research, new product development, distribution, advertising, promotion, product improvement, and so on.
1. Identify (recognize as being worthy of attention)- noteikt, atpazīt.
2. Persuade (cause (someone) to do or believe something through reasoning or argument)- pārliecināt.
3. Develop (become or make larger or more advanced)- izstrādāt, attīstīt.
4. Modify (make partial changes to)- pārveidot.
5. Design (a decorative pattern)- noformēt, dizains.
6. Influence (the power or ability to affect someone’s beliefs or actions)- ietekme, iespaidot.
Distribution channel- all the companies or individuals involved in moving a particular good or service from the producer to the consumer.
To launch a product- to introduce a new product onto the market. (Izlaist produktu).
Market opportunities- possibilities of filling unsatisfied needs in sectors in which a company can profitability produce goods or services (mārketinga iespējas)
Market research- collecting, analyzing and reporting data relevant to a specific marketing situation (such as proposed new product) (Tirgus izpēte)
MarketSegmentation-dividing a market into distinct groups of buyers who have different requirements or buyinghabits.(Tirgus sadalīšana)
Packaging- wrappers and containers in which products are sold.
Points of sale- places where goods are sold to the public- shops, stores, kiosks, market stalls, etc. (Pārdošanas vietas)

Author's comment
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this eKönyvtár paper on „Marketing”.

Link to paper:
https://eng.ekonyvtar.eu/w/648343

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtár.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register