Marketing Strategies / Summaries, Notes / ID: 590675

Get information about new eKönyvtár works!

Regular price:: 1 033 Ft
You save:: 133 Ft
Discounted price*:: 900 Ft

Purchase

Add to Wish List

In Wish List

ID number:590675

Author: Liigucis (3)

Evaluation:

Published: 24.10.2006.

Language: English

Level: College/University

Literature: n/a

References: Not used

Enlarge preview

Table of contents

Nr.	Chapter	Page.
	The Advertising Planning Process
	Advertising Objectives (Inventory, Hierarchy, Attitudinal approach)
	Media- Selection Procedure. Evaluation Criteria
	Advertising-Copy Strategy
	Balance of Argument
	Message Repetition

Extract

1 Developing the marketing plan and budget
Product manager

Budget
Spending guidelines
Profit projections
2 Planning the advertising
Product manager
Advertising manager
Ad agency
Corporate advertising department
Identification of the target market
Allocating of spending
Statement of advertising strategy and message
…

Editor's remarks

Work pack:

GREAT DEAL buying in a pack ➞ your savings −1 627 Ft

Business English
Summaries, Notes4 Business, Linguistics, Interpreting
Marketing Strategies
Summaries, Notes4 Economics, Business, Management
Target Market of Jussi Bar / Bāra "Jussi" mērķauditorija
Summaries, Notes10 Management, Tourism, Traveling, Marketing, Advertising

Work pack Nr. 1190261

Purchase a work pack of 3

Show work pack

Send to email

Your name:

Your name

Enter an email address where the link will be sent:

Enter an email address where the link will be sent

Hi!

{Your name} suggests you to check out this eKönyvtár paper on „Marketing Strategies”.

Link to paper:
https://eng.ekonyvtar.eu/w/590675

Send

Email has been sent

Summaries, Notes

Business and Law

Economics

Marketing Strategies