Marketing Strategies of Mercedes to Market t... / ID: 639422

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ID number:639422

Author: Anonymous author (2)

Evaluation:

Published: 13.12.2003.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

About the company:
Mercedes S 500: Mercedes is a leader in the automobile industry and the reason for its success is its cars. One of the leading models is the Mercedes S 500 which made its debut in autumn 1998.
Marketing Mix
Product
Features
Includes high-tech innovations like Pre-Safe, pre-crash occupant protection system. It can detect an impeding collision in advance and puts the vehicle and the occupants on standby. It tightens the seatbelts and also adjusts the front seats. The model year 2003 S-class will inaugurate this safety concept. …

Work pack:

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Marketing Research - Starbucks vs. Coffee Beans
Essays2 Economics, Marketing, Advertising, Business
Marketing Strategies of Mercedes to Market the S-500
Summaries, Notes1 Marketing, Advertising, Tourism, Traveling
The Impact of Snowboarding on Retail Marketing
Essays3 Marketing, Advertising, Sport, Fitness

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Summaries, Notes

Business and Law

Marketing, Advertising

Marketing Strategies of Mercedes to Market the S-500