Human Emotion: Summary of Empirical Evidence

Yale: Human Emotion- Judgment and Decision Making
Lerner, Small and Loewenstein: Endowment effect (placing higher value in things you own as opposed to those you do not). Studied the effect of invoking sadness or disgust before making a decision to buy/sell. Disgust would make one avoid new items and get rid of them faster.
Dunn: Assigned individuals to spend money on themselves or others and judged the level of happiness they reported. Spending money on others increases happiness more than spending money on just one’s self.
Dunn & Norton: Studied the effects of becoming happier from giving on a group level, as in companies, examples of this are Google and Pepsi.
Gorn: Studied advertising. Findings showed that for an ambiguous advertisement pleasant or unpleasant music can determine the way it is perceived, however for a pleasant add the music has no impact.
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