Assignments from Malhotra "Market Research" ... / ID: 306157

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ID number:306157

Author: Anonymous author (3)

Evaluation:

Published: 27.04.2005.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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e. I believe that Stratified Sampling is the best way to ensure that the sample we obtain will be representative. Stratified Sampling allows for equal representation of each category. If we use the random sampling, we could get the sample that would only represents the manufacturers whose demand for press is little. We have to remember that the subgroup of the heaviest users of the power press can be very small and random sampling could not include its representation. By using the stratified research, we ensure that all subgroups will be represented.…

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Essays1 Marketing, Advertising, Business
Assignments from Malhotra "Market Research" Chapter 11 and 12
Summaries, Notes1 Marketing, Advertising
Mass Media
Essays1 Marketing, Advertising

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Summaries, Notes

Business and Law

Marketing, Advertising

Assignments from Malhotra "Market Research" Chapter 11 and 12