The Problematic of Individual Electoral Preference and Choice

This paper exploits such problem – “The voter is rational”, – it is irrefutable axiom of rational choice theory. Consumer preferences and rational calculation of self-interest both are the motivating forces for electoral participation and following electoral choose made by ordinary voter. According Downs’s analysis, elections as such and individual electoral participation is the “pursuit” for differential benefits. The formula is simple – (P x B) – C1. A person will vote if the expected gain (PB) exceeds the cost (C) of voting, where PB is the benefit from one’s preferred political party or candidate winning multiplied by the probability of affecting the election by one’s single vote.…