The International Chain Analysis of Company "The Body Shop"

1.1 Background
The Body Shop is an international company, and recently thanks to the merge with giant L’Oreal, now it is a well known worldwide company. Offering and an excellent service and adding to that a range of high performance products, makes out of Body Shop’s stores to come in front of other cosmetics and toiletries shops.
1.2 The Problem Statement
In the Company Analysis project we are going to investigate the Body Shop international chain, paying our attention to the Body Shop Group in general, and we will investigate one of the Body Shop outlets here in Aarhus by our own to help us get a broader view of the whole Body Shop International group.
We are interested in the evaluation of the company’s financial performance and its profitability. We will do a thoroughly analysis the culture of the company, both internal and external communication, and on the experience provided in the shop, in order to understand better how the company creates values to their customers. Another point we will touch in our analysis is about the marketing strategies The Body Shop applied in developing and improving their role on the cosmetics and toiletries market.
1.3 Delimitations
We are going to analyze the three year period of time (2004-2006). We will not make comparison between The Body Shop and its competitors and we will not analyze the separate regions where the shops are established. …