Research Proposal

Conclusion and recommendations
To conclude it might be possible for A/S Laima to enter the market but they should consider changing the package of the product and create an effective marketing strategy in order to be able to compete with their competitors . To minimize costs for finding the right design for the package they could create various designs and publish them on facebook or other social network where people could share their opinion and A/S Laima could make adjustments to improve the design. In order to minimize costs for promotion they could use various Below-the-line promotional methods. As my research shows Word-of-mouth promotion would be effective . As my research is very limited I recommend to do a further market research to find out Danish society’s opinion about the product. A/S Laima should consider opportunities of extending their product’s expiration date or agree on selling smaller amounts of the production because it would allow more franchises to consider exporting their product as some of the respondents mentioned selling ‘Asorti’ in flower shops and gift shops , which would allow A/S Laima not to change the package of the product because the customers perceive the product as for special occasions. I recommend doing a further research on supermarkets and their requirements for allowing selling the product in their shops.
…