Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library
FAQ
 

Great deal: today with a discount!

Regular price:
2 035 Ft
You save:
326 Ft
Discounted price*:
1 709 Ft
Purchase
Add to Wish List
ID number:257988
Author:
Evaluation:
Published: 03.06.2008.
Language: English
Level: College/University
Literature: 26 units
References: Used
Extract

This report is focused on Nike global brand analysis including overview of the situation in U.S. and U.K. The background of the company is provided in first part of this paper. The overall market strategies used by Nike are evaluated and the comparison between brand expansion in U.K. and country of origin – U.S. is made then. The overall brand strategy and market situation in industry is also analysed including Nike Marketing mix, PEST analysis and evaluation about market conditions identifying some of the possible problems Nike could face. Finally some recommendations and possible solutions are given from the author point of view.
Nike is the world's leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a range of sports and fitness activities (Mintel, 2007). Nike Incorporate often described as a sportswear and sport shoes giant is one of the market leaders in its industry. One of the most successful world’s global companies Nike with its marketing strategies and operations has achieved the global leader position all around the world guaranteeing the unmediated recognition of its famous brand and activities including close corporation with many famous athletes all around the globe. …

Author's comment
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this eKönyvtár paper on „Nike - Global Expansion”.

Link to paper:
https://eng.ekonyvtar.eu/w/257988

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtár.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register