The Virgin Group Case

Business level strategies
Functional level strategies
Superior efficiency and quality – sustainability programme, international environment, advanced logistics, Airbus, Boeing, Rolls Royce and GE, airframe and engine manufacturers,
Superior innovation - CORSIA - Carbon Offset and Reduction Scheme for International Aviation, innovating improvements
Superior customer responsiveness
Business level strategies
Cost leadership - Economy, Premium and Upper Class, destinations
Differention – markets in UK, North America, the Caribbean, Africa, the Middle East and Asia
Corporate level strategies
diversification
integration

International Competing Strategy
Transnational strategy:
High pressure to reduce costs
Adoptation to market needs
Mass-market
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