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ID number:911751
Author:
Evaluation:
Published: 29.11.2010.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

They start their work in 1976. The Body Shop is an English-based cosmetics and skin care company which markets its products throughout the world. Its success and marketing focus centers on its commitment to using products that are not tested on animals, and it is an organization which encourages political activism among its consumers. Now 30 years The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones.
The Body Shop offers a complete line of make-up and skin care cosmetics as well as fragrances, hair care products, aromatherapy products and products designed especially for men. An essential feature of all of its products is a minimum amount of animal testing (according to the company, the complex nature of the industry renders it impossible for any company to be completely free from animal testing) and a high level of "natural" products in its product mix. …

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