Inverallen Whisky Capturing Foreign Market / ID: 125306

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ID number:125306

Author: Anonymous author (18)

Evaluation:

Published: 20.01.2005.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

The cashflow is very little, it is a small family company, hopefully with a desire to change for better performance
Cashflow can be increased up to 40% (from 500k to 900k), but it does not save the situation, because the cashflow of ”giants” is very big (USD 300-400 mln) & it is difficult for the Inverallen to compete
Company operates in two markets: Japan & UK…

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Business and Law

Marketing, Advertising

Inverallen Whisky Capturing Foreign Market