How Colour Affects Us

WHITE
• It is considered to be the color of perfection.
• In advertising, white is associated with coolness and cleanliness.
• You can use white to suggest simplicity in high-tech products.
• White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products.
• White is often associated with low weight, low-fat food, and dairy products.

BLACK
• Black denotes strength and authority, it is considered to be a very formal, elegant, and prestigious color.
• Black gives the feeling of perspective and depth.
• When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out.
• Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.

Conclusion
• As colours are wavelenghts of light, they have strong power on people.
• Colours can change people mood and atmosphere in room.
• Right use of colours can help people to get free from some ilnesses, but wrong use of colours can make some ilnessess.
• Some colours can stimulate people to make decisions, colours are good tool for advertisements.
• As colours have so big influence on people, thay are very important part of design.
…