Culture Awareness

This presentation is designed to reach following goals:

Definition of Culture and importance of cultural diversity in international companies
Cultural competence
Tips for recognizing cultural differences and improving relations in multi-cultural corporation
Conflict management in multi-cultural enviroment.

Culture is perpectual structure of human activities that include behaviours, values, arts, beliefs, languages, customs, dress, rituals, manners, religion, laws, morality and code of honors, being passed from generation to generation. (Fratkin Bates, Cultural Anthropology, 2002.)

“What everybody knows that everybody else knows“
Expectations for members’ behaviour (spoken or unspoken)
Rules, rituals, and language
Set of commonly held beliefs and attitudes.

Importance of cultural aspects in multicultural enviroment
Culture works as a filter through which people process their experiences and events of their lives.
It influences people’s values, actions, and expectations of themselves
It impacts people’s perceptions and expectations of others.…