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ID number:748437
Author:
Evaluation:
Published: 24.03.2010.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Starting new venture
base it on hard research and analysis;
review the industry and put themselves in the customer's shoes to see what could make it better;
frequently create partnerships with others to combine skills, knowledge, market presence;
Each successive venture demonstrates their skill in picking the right market and the right opportunity.
Several factors contribute to making Virgin company a success
The power of the Virgin name;
Richard Branson's personal reputation;
their unrivalled network of friends;
contacts and partners;
the Virgin management style;
the way talent is empowered to flourish within the group
Companies are part of a family rather than a hierarchy
Companies are part of a family rather than a hierarchy.…

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