"Buying Customers" by Bradley J.Sugars

Brad shares the proven strategies and techniques for “Buying Customers” and how to succeed in business. I personally find this incredibly important knowledge for business owners. Many people only look at the immediate financial return when it comes to marketing and if it is not there, they think that their marketing effort has no value. This is not actually true, because various forms of marketing add value in different ways.
The new way to run business is by buying customers. The main goal of every business is to ensure that they buy their customers who are not only attract them to their offerings, but are also able to retain them and make loyal clients out of them.
By measuring profit per customer you find out how much to invest in your marketing so that it is break-even or profitable. Leads are people who express interest in learning more about your company and its solutions. They may find your website online and either fill out your contact form, send you an email, or call you. Maybe you may have spoken to them on the phone through a cold call (an unsolicited visit or telephone call made by someone trying to sell goods or services), and they agree to a meeting with you and/or your sales team.

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