Wireless Internet at McDonalds - Complete Ma... / ID: 318404

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ID number:318404

Author: Anonymous author (25)

Evaluation:

Published: 10.10.2004.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Company Overview
<Tab/>McDonald's has built itself into the number one food service retailer in the world with over 30,000 restaurants in 119 countries; it serves over 47 million customers daily. The company's mission is to leverage the unique talents, strengths, and assets of our diversity in order to be the world's best quick-service restaurant experience (McDonald's.com, 2004). Founded in 1937 by brothers Richard and Maurice McDonald, the company began as a simple food processing and assembly line at a small drive-in restaurant; business expanded slowly. Noticing an oppo…

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Business and Law

Marketing, Advertising

Wireless Internet at McDonalds - Complete Marketing Plan