"VW Rethinks Its High-Testosterone Ads": Vol... / ID: 343889

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ID number:343889

Author: Anonymous author (15)

Evaluation:

Published: 08.04.2006.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

This reading of The Wall Street Journal article, "VW Rethinks Its High-Testosterone Ads", Volkswagen responds to the request of Miami customers, Cuban-dominated Miami customers. "In English, Turbo-Balls might not sound so offensive, but in the Spanish-speaking community, it will always have a vulgar connotation." (Jordan)
Volkswagen removed billboards in New York, Los Angeles and Miami after receiving complaints that a word used in an advertisement was offensive to Hispanics.
The ad for the new GTI 2006 had a photo of the sports car accompanied by the words "Turbo-Cojones." …

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"VW Rethinks Its High-Testosterone Ads": Volkswagen
Essays1 Accounting, Record Keeping, Business
Conflict in an Organization
Essays7 Psychology, Business
Human Resource Management and Development
Essays3 Economics, Business, Management

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Essays

Business and Law

Accounting

"VW Rethinks Its High-Testosterone Ads": Volkswagen