Tupperware Marketing Strategies

<Tab/>A plastic food container with the word Tupperware embossed on it became a "must have" for all kitchens in the 1950's. Earl Silas Tupper was a dreamer. He was constantly searching for some way to make his mark on history by bettering the world. He invented the product known as Tupperware when he realized that polyethylene plastic could be injected-molded into flexible yet sturdy bell-shaped containers.
Mr. Tupper designed many food storage containers of all shapes and sizes. Initially sales lagged in retail stores, due to the skepticism about plastic. Despite this…