Title: Discussion about Crisis Communication and the Importance of a Public Relations Plan.

Discuss the importance of a PR plan:
In practicing effective public relations, it is very important for the public relations representatives to be on the same page as their clients. In addition, effective public relations requires a plan, which will act as a guide for carrying out and maintaining a public relations campaign.
When creating a public relations plan, the client is involved throughout the process--this helps the public relations representatives better understand how their client wants to be perceived by the media and their audience. Before creating a public relations plan, the…