This Essay Discusses the Importance of Cultural Awareness when a Company Intends to Enter a Foreign Market

Let me just start off by saying that in today's business world, with the fast paced global expansion of many companies, cultural awareness is one of the most important aspects that any business must take into consideration before expanding. In a strategic plan of expanding your company globally, cultural and linguistic differentiations are some of the most sustainable features that a company should take into consideration. Some of the cultural mistakes made and discussed in the two assigned articles demonstrate that failure to become familiar with a country's cultures can often be detrimental to the success of that company. Even taking into consideration that fact that the business men and women of those various cultures tend to "laugh off" the cross-cultural faux pas, they still play a factor in every deal.…