The Vermont Teddy Bear Co., Inc.: Challenges... / ID: 196810

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ID number:196810

Author: Anonymous author (11)

Evaluation:

Published: 09.04.2004.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Introduction
Vermont Teddy Bear Company was founded in 1981 by John Sorinto selling handsewn bears out of a pushcart in the streets of Burlington, Vermont. Since this time, the company[s focus has been to design, manufacture, and direct market the best teddy bears made in America using quality American materials and labor.
Until 1994, Vermont Teddy Bear experienced a great deal of success and profitability. Problems arose in 1995. Since 1995, the company has had two CEOs. …

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The Vermont Teddy Bear Co., Inc.: Challenges Facing a New Ceo