The Effect of Language on International Mark... / ID: 604893

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ID number:604893

Author: Anonymous author (2)

Evaluation:

Published: 21.04.2004.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Index
* Introduction
* Definition of Culture
* Significance of Language
* The Impact of Language on Communication Decisions
* The Impact of Language on Product, Distribution and Pricing Decisions
* Examples of Language Blunders Made by International Marketers
* Conclusion
* Recommendations
* References
Introduction
Marketing in the simplest description attempts to understand customers in terms of what they buy, when they buy, why they buy, how much they buy, where they buy it, and with what they buy. Internationally, this means understanding culture. How marketing efforts int…

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International Trade
Essays2 Marketing, Advertising
Marketing
Essays1 Marketing, Advertising
The Effect of Language on International Marketing
Essays5 Marketing, Advertising

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Essays

Business and Law

Marketing, Advertising

The Effect of Language on International Marketing