Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library
FAQ
 

Great deal: today with a discount!

Regular price:
1 016 Ft
You save:
131 Ft
Discounted price*:
885 Ft
Purchase
Add to Wish List
ID number:542179
Evaluation:
Published: 05.04.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

PROMOTION AND ADVERTISING:
The advertising and promotion budget of ASMC for the first six month is $2.5 million. Typically an automobile manufacturer spent 77% of its advertising dollars on television ads, 10% on print ads, and 3% on highway billboards. The print ads were to run in both general-interest magazines and enthusiast magazines.
To establish Samurai as a car of customers' perception a comprehensive/integrated promotion strategy is badly required. The objective of this strategy for Samurai should be as follows:
Creating or increasing buyer awareness of the car
Influencing buyer attitude toward the company Suzuki and the brand Samurai.
Achieving increases in sales and market share for specific customer or prospect target.
Generating repeat purchase of the car.
Encouraging trial of the car.
Attracting new customers with existing Suzuki clients.
Encouraging long term relationship.
Suzuki should follow the IMC (integrated marketing communication) strategies to integrate the promotion tools because:
IMC programs are comprehensive. Advertising, personal selling, publicity, direct marketing, sales promotion and other forms are all considered in the planning of an IMC.

Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this eKönyvtár paper on „The Control of Cash”.

Link to paper:
https://eng.ekonyvtar.eu/w/542179

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtár.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register