The Case of Brewing Sector in Russia

1.<Tab/>INTRODUCTION
The aim of this report is to evaluate the viability of investment by Hong Leong Group in Russia and in particular in the brewing industry.
The first step of this project is to analyse the decision of choosing Russia as an offshore location. This decision has been based on the attractiveness of the country in terms of its financial structure, people skills and availability and business environment.
The study will be followed by an analysis of the macro environment of Russia using a PEST, SWOT analysis and Porter's diamond framework. These analyses will en…