The Birth of a Brand

EXECUTIVE SUMMARY
The product development of Talas Ekonomic was a long and hard process as well as an exciting one. It started from market research and went through all of the textbook phases of product development. The initial investment in the project was 3.75 million Euros and 270000 Euros in the initial, ten month, media campaign. The main goal of the project is for Talas to become the leader in the detergent market of domestic detergents however so far, since it has been on the market for less than a year it is too early to asses the success of the product. …