TAG Heuer Asia Strategic Marketing Plan / ID: 561960

Get information about new eKönyvtár works!

Regular price:: 1 445 Ft
You save:: 232 Ft
Discounted price*:: 1 214 Ft

Purchase

Add to Wish List

In Wish List

ID number:561960

Author: Anonymous author (1)

Evaluation:

Published: 28.05.2004.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

Enlarge preview

Extract

Executive Summary
TAG Heuer Hong Kong's strategy is to serve the upscale sports watch market. It will capitalize on the timekeeping technology and brand values. There is an untapped potential market that desires high-quality, stylish goods, but want the watch to represent both success and individual achievements from competitiveness.
It is TAG Heuer Hong Kong's intention to gain market share in the Hong Kong upscale watch market. The immediate goal is to build brand image and brand equity through marketing. To accomplish this, TAG Heuer will allocate majority of its budget to advertisi…

Work pack:

GREAT DEAL buying in a pack ➞ your savings −1 570 Ft

Building Brand Community on the Harley-Davidson Posse Ride
Essays2 Accounting, Record Keeping, Business
Gucci - Global Luxury Goods
Essays4 Economics, Accounting, Business
TAG Heuer Asia Strategic Marketing Plan
Essays3 Record Keeping, Accounting, Business

Work pack Nr. 1284200

Purchase a work pack of 3

Show work pack

Send to email

Your name:

Your name

Enter an email address where the link will be sent:

Enter an email address where the link will be sent

Hi!

{Your name} suggests you to check out this eKönyvtár paper on „TAG Heuer Asia Strategic Marketing Plan”.

Link to paper:
https://eng.ekonyvtar.eu/w/561960

Send

Email has been sent

Essays

Business and Law

Record Keeping

TAG Heuer Asia Strategic Marketing Plan