Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library
FAQ
Special offers 2 Open

Great deal: today with a discount!

Regular price:
1 843 Ft
You save:
296 Ft
Discounted price*:
1 548 Ft
Purchase
Add to Wish List
ID number:240288
Evaluation:
Published: 10.01.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Introduction:
I will mainly focus on symbolic traits with relations to advertising but in order to do so we must first look at the Brand perspective. The symbolic values of branding are very strong and come in on many levels.
In order to understand and further investigate this topic, it is important to first define the meaning of symbolic and symbolism.
The Oxford dictionary definition for symbol is
"Sign; thing representing or typifying something"
A marketing dictionary defines symbolism as:
"Symbolic value and meaning are intangible, and the benefits are obtained only when the receiving person or group understands and share the same meaning as the person who is gives it"
In short symbolism is what we define or identify with different symbols and their associations. These symbols can range from definitive logos like the NIKE tick or Brand names like SONY. The meaning of each symbol differs from person to person and from culture to culture.
Marketers spend millions of pounds every year to create and support brand images. Every brand image is based on a brand concept or a brand specific abstract meaning. In it general form, a brand concept can be either symbolic or functional. Functional brands satisfy the immediate and practical needs while Symbolic brands satisfy symbolic needs such as those of self-expression and prestige.

Work pack:
GREAT DEAL buying in a pack your savings −1 966 Ft
Work pack Nr. 1270407
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this eKönyvtár paper on „Symbolism: Branding and Advertising”.

Link to paper:
https://eng.ekonyvtar.eu/w/240288

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtár.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register