Swot Analysis of Coca Cola

MARKETING STRATEGIES
PEPSI'S BIG CHALLENGE: Sarah Plaskitt IN AN effort to take a bite out of Coke's massive market lead, Pepsi has launched its biggest ad campaign to date. And in a 'surgical strike' that will have television and magazines worried, the $5m spend is concentrated almost entirely on out-of-home media.Pepsi marketing director Tony Thomas believes this is the largest outdoor campaign of its kind ever run in Australia.Over the next three months the soft drink marketer will roll out a strategic metropolitan area billboard and street furniture campaign featuring celebrities such as soccer star Harry Kewell, singer Holly Valance and model Chloe Maxwell. Thomas says the placement of ads was aimed at targeting teens "where they hang out with their friends and where they have the opportunity to buy Pepsi"."ROAM data has provided a map of key attraction points such as retail areas, the CBD, universities and near schools. Then we have overlain this with purchase opportunities where consumers can buy Pepsi."The marketer aims to reach teenagers 10 times a day with the Pepsi brand message."Multiple impressions is important to us. …