Swatch Case / Essays / Accounting / ID: 488774

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ID number:488774

Author: Anonymous author (16)

Evaluation:

Published: 27.05.2006.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Problems and Issues
In the 1980's, Swiss watchmakers began to realize they needed to change their business model to fit into a new global market place. They needed to not only change their views of the market but the infrastructure of watch manufacturing. In order to compete on a global level they needed to improve their technology, design products that would appeal to new markets and be able to compete with other companies on quality and cost. During this time, a merger of two companies helped create a new market for Swiss watches. …

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Essays

Business and Law

Accounting

Swatch Case