Submarino.Com: The Challenges of B2C E-Comme... / ID: 448670

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ID number:448670

Author: Anonymous author (2)

Evaluation:

Published: 01.11.2005.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Situation:
Submarino.com is a leading e-retailer in Latin America that offers products in multiple categories; Books, Rare and Imported Books, CDs, MP3s, Video and DVD's, Toys and Games, Software and Computer Supplies, Cell Phones and Consumer Electronics (TVs, DVD Players, etc.). The company is headquartered in Brazil with virtual stores in Argentina, Mexico, Spain and Portugal. Submarino.com was launched in June 1999 by Antonio Bonchristiano. Bonchristiano obtained backing from GP Investments and acquired BookNet with the concept of replicating the Amazon.com business model. Between November 1999 and September 2000, Submarino.com launched online stores in Brazil, Argentina, Mexico, Spain and Portugal.
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Prevent Coercive Prayer in Public Schools
Essays2 Pedagogy
Sir Isaac Newton
Essays2 Physics, Biographies, History, Culture
Submarino.Com: The Challenges of B2C E-Commerce in Latin America
Essays1 Computers, Consumer Electronics, Marketing, Advertising, Business

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Computers, Consumer Electronics

Submarino.Com: The Challenges of B2C E-Commerce in Latin America