Southwest Airlines Case 28

What three things impress you most about this company?
Southwest's competitive strategy is well thought out to every detail, it has very sizable and sustainable competitive advantage. Every market it has entered it has dominated with one competitive advantage being its low cost.
Second most impressive to me is Southwest's ability to cut costs and keep them low. It is very impressive how they can have low cost leadership and able to keep it in place. Part of this could be due to the fact that Herb Kelleher and the management team is well managed with few mistakes over the years.
Third m…