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ID number:743507
Evaluation:
Published: 15.08.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Introduction
This paper will illustrate some of the current trends in the global community as it relates to Public Relations. Additionally, this paper will discuss the publicity and advertising in terms of their impact on publics. Other topics that will be discussed will define why proactive Public Relations need to be planned prior to an event happening. In the event pre-planning does not take place, a plan of action in the form of being reactive crisis management must be implemented.

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