Organizational Choice at Hindustan Lever

Analysis of the case.
This case is all about the problem faced by Hindustan lever regarding decentralization and reorganization. This case also focuses on the role that outside consultant plays in making management decision in decentralizationreorganization.
Hindustan lever is a large FMCG Company, with a huge range of products, in 1962 due to the increase in competition, the growing pressure from the government, changing market trends the company began to consider decentralization as a way of improving the organization's ability to respond to these things.
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