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  • One Says, "To Make Profits." Another Says, "To Create Customers." The Third Says, "To Fight World hunger"

     

    Essays1 Marketing, Advertising

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ID number:396950
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

In a series of interviews, you ask three recruiters to describe the missions of their companies. One says, "To make profits." Another says, "To create customers." The third says, "To fight world hunger." Analyze and discuss what these mission statements tell you about each of the companies. Rewrite these mission statements (based on your reading of what a good mission statement should be composed of) but be sure that they reflect the same mission as the ones listed above.
Company 1- "To make money"
Like most companies, company 1's primary objective is profit-driven. …

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