Nokia and the Mobile Phone Market

Summary and Conclusions
-Nokia is the market leader in the mobile phone industry.
-Nokia holds a strong position in the market based on an impressive rate of brand awareness, a healthy financial position and know-how.
-The transformation from a small clothing company in Finland to an international giant in Mobile- and telecommunication is an absolute success-story.
-Nokia has shown character and compassion in their "Corporate Responsibility" policy
-Nokia's products are for everyone!
-The key word in Nokia's marketing mix is "all-round".
Recommendations
-Expansion into other markets , for example Household electronics, Computer hardware, or even cars.
-Remain position in the mobile phone market.
-Nokia needs a constant flow of new and fresh opinions, for example, an internationalisation of staff and/or acquisition of new companies would help to achieve this goal.
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