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ID number:947945
Evaluation:
Published: 03.04.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Part of Nike's strategy to revitalize the company was aimed at addressing their revenues which had been fixed for four years and their net income which had fallen to almost $220M. Additionally, Nike had been losing overall market share and the strong dollar had adversely affected revenue. To address those issues, management was planning to; (1) raise revenue by developing increased levels of athletic-shoe products in the mid-priced segment. (2) Push its well performing apparel line, and (3), control expenses.
Kimi Ford, a portfolio manager at a mutual fund management firm, was consideri…

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