Microsoft in the People Republic of China / ID: 235706

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ID number:235706

Author: Anonymous author (3)

Evaluation:

Published: 14.10.2004.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Situation:
Microsoft (MS) is losing money in PRC, partly because of the lack of intellectual
property protection in that market and partly because its product (Windows 3.1) can not meet
local customers" needs due to low level of localization.
Since localization of Window 3.1 seems indispensable for MS to succeed in the
promising PRC market, the question for MS is choosing the best localization solution from
the available three choices. These choices are either leaving the market open for Software
Vendors (SV) to localize the product, doing all of the localization by MS itself in Taiwan
(he…

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Microsoft in the People Republic of China
Essays3 Record Keeping, Accounting, Business
Microsoft Monopoly
Essays3 Record Keeping, Accounting, Business
The World's Most Innovative Companies
Essays1 Business

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Essays

Business and Law

Record Keeping

Microsoft in the People Republic of China