Marketing Plan for a Beijing Property

1.Executive Summary
Due to the completion of two highly successful property projects in Beijing, namely Investment Plaza in Finance Street and Palace Apartment in Chaoyang District, Chun Sing Group Company Limited commences its development of International E-Trade Tower （北京萬邦科貿大廈）in Yabao Road of Chaoyang District.
The market research indicates a specific and growing need in the area of commercial and office units in the area. In view of the unique market situation in this region, the office units of have been well received by the market, even though the building is scheduled to be completed by end of 2002. As at the end of 15th November 2001, about 60% of the office units have been pre-sold to the local traders and state-owned import/export companies with official pre-sale contract signed and prepayment paid.
The marketing objective is to increase awareness and image, actively support steady sales and profitability through effective implementation of the strategy.
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